Strategic planning and application of a balanced scorecard

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Training time:

12.06.2023.

–

14.06.2023.

Purpose

If you take into account that companies can be grouped into three categories: those that influence events, those who watch events and those who wonder what happened, then it is clear that the company to achieve its business reality must fight for its place in the first group, which affects their future. To do so, it must be open to new ideas and new knowledge, and certainly must develop and plan their own future. Strategic planning methods can significantly help with that, as well as balanced scorecard. This seminar is intended for the highest management.

Goal

Objective of this training is to encourage a vision and strategic planning ability in participants and create conditions for the implementation of the balanced scorecard in everyday practice.

Content

1. Day:

Introduction
The basics and purpose of strategic planning
Characteristics of a good strategist – self-evaluation
Possible approaches to strategic planning

Stages in the development of new strategies:
Analysis
Planning
Implementation

Possible strategies:
Lower price
Added value
Proactive versus reactive strategy

2. Day:

Vision, mission, strategies, goals
Evaluation of brainstorming results
Strategic marketing as part of the overall company strategy
Testing strategies
Determining priorities during the strategy implementation
The most common problems in strategy implementation
Introduction to balanced scorecard
The basic model of BSC
Perspectives in BSC

3. Day:

SWOT Analysis
Matrix portfolio
Identifying critical success factors
Lowering the scorecard to lower levels
Decomposition of goals and development of an action plan
Measuring the effects – Metrics

A large number of case studies with activities for the seminar participants.

Mode of operation

The seminar lasts 3 days
Theoretical and practical work with exercises
The seminar can be conducted: in a classroom format, as online or adapted to the needs of a specific organization (in-house).

Documents proving

All attendants receive a participation certificate.

Lecturers

dr.sc. Silvana Tomić Rotim, Lead Auditor, CISA

Price

457,89 €+ VAT (3.450,00 kn+VAT)

The price includes: a collection of slides and work materials for the seminar and exercises, a participation certificate, lunch and refreshments during breaks.

Fixed conversion rate 1 EUR = 7,53450 KN

Contact

ZIH d.o.o.

tel: 01/4855-271, 4855-273

fax: 01/4855-272

e-mail: zih@zih.hr

Do you want to participate?

Contact us

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